Revenue-focused campaigns are created for reaching specific financial goals in mind, like growing sales, increasing CLV (customer lifetime value), or improving profit margins. This approach turns every marketing effort into one tied to revenue metrics, making these campaigns critical for expansion and growth.
PPC and Email Marketing
Separately, pay-per-click and email marketing are amazing marketing tools.
Pay-per-click (PPC) drives targeted traffic to a website through online channels that reach almost every person on the planet. With targeting knowledge and a little bit of data-analysis, you can bring any person in your audience to your company – at a profit.
Email marketing, similarly, is a high-return channel. Research shows that email marketing brings you $42,000 for every $10,000 invested. You can't get that rate of return from any other source today.
Together, email marketing and pay-per-click make one of one of the most powerful combinations in digital marketing. You have a channel that allows you to reach almost anyone and a tool that brings you over 40x your marketing investment.
Combining PPC and email marketing has been an amazing tool for our clients for over ten years.
Contact us to find out if we can help you with these two channels.
B2B Marketing / Account-Based Marketing (ABM)
ABM connects marketing and sales efforts in B2B markets.
It creates personalized campaigns for key, target accounts.
The targeted ABM approach is the dominate strategy for B2B companies selling into mid-sized and enterprise companies with large, complex sales cycles involving multiple stakeholders. This makes sense when you realize that ABM campaigns lead to more meaningful engagements and higher conversion rates.
Further, ABM provides valuable insights into the buying behavior of key and target accounts. Through analytics and tracking, you can gain solid insight into the key drivers of the decision markers in your top accounts. And this data-driven approach ensures that marketing efforts stay consistent with the changing needs of industry and your target accounts.
If you believe ABM could be a key strategy for your B2B target companies, then contact us and let us help. We'll work with you to find the right high-value accounts, personalize your marketing efforts, and align the sales and marketing teams. In the end, your ABM campaigns will give you a more efficient and effective path to revenue generation, ensuring long-term success and profitability.
Revenue Based Marketing
Revenue-focused marketing campaigns differ significantly from traditional marketing campaigns in their strategic approach and ultimate objectives.
While traditional marketing often aims to build brand awareness, generate leads, and create broad-based engagement, revenue-focused marketing is laser-focused on driving tangible financial results. This shift in focus is crucial for businesses looking to thrive in today's competitive environment.
At AIS, industry approach drives profitable campaigns for the growth of our clients while providing brand consistency and alignment. We hold ourselves to a high standard of performance because we treat every campaign as if it was coming straight from our own budget.
Over the years, we've found a custom process that works. The process involves customizing campaigns based on data-driven research, then executing the campaigns for results and margins.
If you are ready for profit-driven growth, then contact us to discuss your campaigns today!
Contact Us Today
If you are ready for profit-driven growth, then contact us to discuss your campaigns today!